(Charlotte, N.C.) — March 12, 2012 — When it comes to treating tough carpet spots and stains, liquid stain removers can leave many consumers waiting hours for the carpet to dry. Fortunately, there’s a quicker, easier and more effective way to get professional carpet cleaning results, without roping off areas of the home or risking soggy socks. New ARM & HAMMER^® Dry Carpet Cleaners absorb allergens, eliminate odors and break down stains in just 30 minutes. The result is a fast, dry and easy clean that leaves homes spotless and ready for company in under an hour.

““We know that many consumers don’t have the time or energy to wait for liquid stain removal treatments to dry on carpet,” said Genevieve Schambach, marketing manager for spot cleaning solutions for busy families who need to tackle stubborn stains and pet messes on an ongoing basis.”

ARM & HAMMER^® Dry Carpet Cleaners are designed to remove a wide range of the most stubborn spills and stains, and have earned the Carpet and Rug Institute Seal of Approval:

•ARM & HAMMER^® Stubborn Stain Dry Carpet Cleaner was designed with busy families in mind. It delivers professional cleaning results to lift and remove even the toughest ground-in dirt, food, grease, lipstick and oil stains, along with odors and allergens. It’s also formulated to be safe for homes with kids and pets.

• ARM & HAMMER^® Pet Fresh^® Dry Carpet Cleaner delivers the same great cleaning results as the Stubborn Stain offering, with extra freshness and pet accident penetration for animal-loving homes.

Unlike liquid stain removal products, ARM & HAMMER® Dry Carpet Cleaners give consumers a dry, quick solution to treating spots and getting back on their carpet in under an hour. Each is made of thousands of tiny particles that work like sponges to absorb dirt, tough spots and odors embedded into carpet fibers. To use, massage the powder into a stain with a small brush, misting older stains with water, and let it sit for 30 minutes to dry. ARM & HAMMER^® Dry Carpet Cleaners are safe on all types of fibers and fabrics, including wool rugs, and approved for use on all stain-resistant carpets. After 30 minutes, simply vacuum the treated area and instantly enjoy the like-new look and freshness. 

ARM & HAMMER^® Dry Carpet Cleaners are available in a variety of sizes to fit consumers’ cleaning needs. The 18-ounce shaker is ideal for stubborn spot cleaning, while the larger two-pound pouch allows consumers to tackle several rooms and is the perfect companion for new parents and puppy training households. One pound of ARM & HAMMER® Dry Carpet Cleaner can clean and freshen about 100 square feet of carpet.

Consumers can find ARM & HAMMER^® Dry Carpet Cleaners in the vacuum accessory aisle at Walmart and other national retailers. The 18-ounce shaker starts at $7.88, and the two-pound pouch is available for $12.99.  For more information, consumers can visit http://www.armhammervac.com/dry-carpet-video.html.

For more information on other carpet cleaning solutions, including the new ARM & HAMMER^® Pet Stain Carpet Wipes, consumers can visit www.armhammervac.com.

The ARM & HAMMER Dry Carpet Cleaners are distributed by Electrolux^® Home Care Products, Inc., the producer of leading floor care brands Eureka^® and Electrolux, in cooperation with Church & Dwight Co., Inc., owner of the ARM & HAMMER^® brand.

ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress are trademarks of Church & Dwight Co., Inc. and are used under license.

About Electrolux Home Care Products, Inc.
Electrolux Home Care Products, Inc. (EHCP) leverages consumer driven insight to manufacture and market innovative floor care products under its well-known Eureka and Electrolux consumer brands. The company also sells high-quality commercial products under its Sanitaire brand name and central vacuums made by its Electrolux Central Vacuum Systems division (formerly known as Beam Industries). EHCP is based in Bloomington, Ill., and is a part of The Electrolux Group. Visit www.electroluxusa.com, www.eureka.com, www.sanitairevac.com or www.beamvac.com for more information.

About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products under the Arm & Hammer trademark and other well-known brand names.